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EVENT DETAILS
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Events| February Monthly Program |
Thu Feb 11, 2010 6:00 PM
OPTIMIZING THE POWER OF ONLINE MARKETING
Thursday, February 11, 2010
5:30 PM Registration and Networking
6:00 PM Dinner and Speaker Presentation
"Maximize your Membership" (formerly known as New Member Orientation) 5:15 to 5:45
Speaker: Brad Nickel, VP of Product Development & Marketing, Seasite.com, (www.seasite.com,) a Landry & Kling Company
Today’s business environment requires that every company, regardless of size has a website or a web presence of some type, but its useless if its not working for you. As a result, internet marketing, driving traffic to your site and maximizing your web presence are crucial to success. Online marketing enables you to target specific audiences, communicate your message, market to new customers (locally and globally) and track your return on investment. Unlike traditional marketing methods of past years, the results of internet marketing campaigns can be seen almost immediately, thereby enabling you to better evaluate the results of your marketing efforts and techniques. In this interactive session, 25 year veteran internet marketer Brad Nickel will share valuable insights and time tested tools for making the most impact on line and optimizing your web presence with the smallest investment of time and money. Learn how to avoid the painful pitfalls of Search Engine Marketing and expensive, often unnecessary marketing outsourcing companies. Discover how to make the most out search engine marketing and best practices for garnering attention for your services and personal brand on the web – most with little or no financial expenditure. Explore many of the powerful tools available to generate new business and web traffic using search engines (including free advertising opportunities) to help you grow your business and generate more leads on the web.
This session will focus on the following fundamentals:
• How to maximize your web presence via Search Engine Optimization
• Search Engine Marketing/Advertising
Tools and Tips to be discussed:
o Targeting your client base
o Calls to action- how to draw people and keep them on your site
o Prospect value marketing techniques
o Relationship building techniques
o Providing Value and Clear Communications
o The Benefits of Social media and how to use it wisely
o Tracking and testing
o Using traditional marketing approaches to drive web traffic
o Tools to manage your web site
o Insider’s tips and time tested guidelines
| Mango's Tropical Cafe |
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| Dinner and Salsa Dancers | ||
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MPI Member - $38.00 Non-Member $43.00 Student Member - $20.00 Board Member - $19.00 |
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| Valet Parking will be discounted to $5 | ||
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